THE SECRET TO GETTING READERS WHO LOVE BUYING ALL YOUR BOOKS...
Author email marketing expert Tammi Labrecque reveals all in this one-off masterclass!

Introducing...

Craft the Perfect Reader Magnet
Welcome, Indie Author!

Is your email list so small you don't feel it's worth emailing?

Are TikTok and Instagram your main modes of marketing?

Do you wish you had a devoted base of fans you could connect with instantly, without algorithms getting in the way?

It's time to Craft the Perfect Reader Magnet!

With the right freebie on offer, you can start converting your social media followers to your very own email list — a marketing asset you own and control, without app updates or glitches to get in the way of you communicating with your people when it counts.

In this exclusive BBM masterclass, email marketing wiz Tammi Labrecque will show you exactly how to create a freebie, or "reader magnet" so enticing that you'll have readers begging to get on your email list!

And she's an author, just like you — so you can be sure every bit of information is 100% tailored to writers.

If you've ever wondered what makes a good freebie, why readers aren't signing up for your current freebie, or are frozen to the spot with fear at the thought of creating a freebie...

...you need this masterclass.


Students say...

"This was a great class! [It] really helped me find the clarity I needed to (a) finally settle on a good story concept for my perfect magnet and (b) give myself permission to stop overthinking and just do the darn thing!


I also loved the way the training brought together Jessie's and Tammi's expertise—while either of their portions of the class would have been really valuable on their own, I thought combining them into one class really helped me take a more holistic look at reader magnets as part of a larger sales workflow, and contextualizing them in that way was really valuable for my mindset."


~ Elijah Mears


"I love Tammi Labrecque and her Newsletter Ninja books, and I wanted to ask some questions specific to my age niche. I got some great ideas. I also realized from Jessie that I need a better blurb for the reader magnet I do have."


~ Rosanne Bowman


Blurb advice you won't find anywhere else in BBM...
It wouldn't be a BBM masterclass without some blurb secrets...so this session also includes Jessie's never-before-shared advice on how to write a blurb that makes downloading your freebie an absolute no-brainer.

AND worked examples for both fiction and non-fiction, so you can see the formula at work, as always.

Because yes...even your reader magnet needs its own blurb.

And no, it doesn't play by the same rules as a "normal" book blurb...


"It was very much informative and helpful. I didn't realize that I needed to have a [different] hook/blurb for my reader magnet."


~ Sherrie Lynn


When it comes to marketing your book, the most effective way to reach your ideal readers is to get into their inboxes.


And the only fair deal in exchange for their precious email address?


A killer reader magnet they can't WAIT to grab for free!


But do you know...


  • How many reader magnets you need?
  • How long the ideal reader magnet should be?
  • Why bonus prologues and epilogues aren't always the best option?
  •  How to write a blurb that "sells" your freebie in seconds?


The answers and much, much more await you inside Craft the Perfect Reader Magnet...

Ready to blow up your subscriber count?

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You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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Craft the Perfect Reader Magnet$67

  • Total payment
  • 1xCraft the Perfect Reader Magnet$67
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All prices in USD

About Your Instructors:

Tammi Labrecque lives in Central Maine with three spoiled cats, two neurotic dogs, and dozens of fictional characters that keep her awake nights. She writes under a few pen names across several genres, including urban fantasy, thriller, and LitRPG. Under her own name, you can find her writing romance novels that no one reads or teaching at newsletterninja.net.

Jessie Cunniffe is a professional blurb writer and book blurb coach from Sydney, Australia. A passionate advocate of the indie author community, Jessie has dedicated herself to taking the pain out of blurb-writing with her custom blurb services and two signature courses: Book Blurb Magic and The Spicy Blurb Playbook. On the occasion that she manages to snatch some reading time, she’s probably buried in P. G. Wodehouse or Agatha Christie.

FAQs:

I already have a reader magnet — should I do this masterclass?
If readers are lining up around the block to download your freebie, you probably don't need us. But if your email list is crickets, or you don't have a blurb for your freebie, let's talk!

Does this suit all genres?
While non-fiction authors may glean some useful tips from this class, the information in this masterclass is directed solely at fiction authors.

Is this live?
The Craft the Perfect Reader Magnet was originally recorded with live participants, and is now available as an on-demand masterclass for you to watch at your leisure.

What's included?
As well as the approx 90-min masterclass video, you also receive Tammi's exclusive worksheets and Jessie's real-life reader magnet blurb examples!

Is the masterclass accessible?
A full transcript of the video is provided, however please be aware there are no subtitles on the masterclass video (I'm working on making this standard for future masterclasses!).